Deepfake risk for creators

How easy would it be to deepfake you?

The material needed to clone your voice and face is already online. Matalia scores how exposed you are, then shows you exactly how to bring that risk down.

Get your free risk score
  • Public sources only
  • No face scans or ID
  • No passwords
What we measure

Two risks, scored

We don't audit passwords or accounts. We focus on one thing: how easily someone could copy you, and what they'd do with the copy.

Voice cloning

A few seconds of clear speech is enough to copy a voice, and most creators have hundreds of hours online. The scam call goes to someone who trusts that voice: your family, your manager, a brand partner.

Typical scenario: a panicked voice note to a parent asking for money.

Video cloning

Hours of front-facing, well-lit footage make it easy to put your face on words you never said. The result is often a fake advert, with you "endorsing" something to your own audience.

Typical scenario: a fake investment ad using your face and voice.
The three factors

What decides your risk

Follower count isn't what matters. Three things are. We rate each one from your public footprint.

Source material

How much clean audio and front-facing video of you is public, and how good its quality is.

Believability

How much a scammer can learn to make a fake fit your life: who you talk to, how you speak, where you are.

Target value

What a fake of you is worth to a scammer, whether through your audience, your family or your brand partners.

How it works

From yes to a lower score

Nothing to install, nothing to upload.

1

You say yes

Tell us which channels are yours. We don't look at anything until you've agreed.

2

We assess

We review your public audio and video, and what a scammer could learn about you, against the three factors.

3

You get your score and plan

Red, amber or green for voice and video, the evidence behind each rating, and a prioritised action plan.

4

Your score comes down

Work through the plan and we re-score you, so you can see the difference.

Corrective actions

Then we help you lower it

You can't take your career offline, and you don't need to. Every score comes with a short, prioritised plan aimed at the things driving your risk. Most steps take minutes and cost nothing.

Source material

Make it harder to harvest

  • Turn off downloads and remixing of your videos wherever the platform lets you
  • Add music or ambient sound under voice-only clips, so there's less clean audio to lift
  • Archive old raw, unedited footage you no longer need public
  • Add content credentials to your uploads, so your real content can be proven real
Believability

Take away the backstory

  • Stop naming family members, or putting their voices on camera
  • Post about trips after you're home, not while you're away
  • Keep your manager's and brand partners' details out of public posts
Target value

Make the fake worthless

  • Set a family safe word for any call asking for money or help
  • Pin an "I will never…" statement: never DM for money, never promote investments
  • Agree a call-back rule with your manager and brand partners before acting on any voice or video request
Our promises

You're trusting us with a lot

Here's how we treat it.

  • Public sources onlyWe look at what anyone could find. Nothing private, nothing hacked.
  • Only with your permissionNo one is assessed without saying yes first.
  • We never make a clone of youWe measure the risk. We don't demonstrate it.
  • No face scans, ID or passwordsWe never ask for them, and we never will.
  • Your notes are deletedWorking notes are deleted 30 days after we send your score.
  • We never sell your dataNo advertising, no data brokers, no tracking on this site.
Limited research places

Get your free risk score

We're talking to creators and talent managers about voice and video impersonation: what has actually happened, and what they did about it.

If you create full-time or manage creators, give us 20 minutes. We're not selling anything.

Book a 20-minute chat

We only look at your public content once you've said yes, and we send your score after our chat.

  • Voice cloning score, red, amber or green
  • Video cloning score, red, amber or green
  • The biggest driver behind each
  • The first thing to do about it
Questions

Good questions

Something else? Email info@matalia.ai.

What exactly do you look at?

Only what's public: your videos, podcasts, lives and posts, and what they reveal about how you look, sound and live. We never log in to anything or ask for access.

What happens after I get my score?

You get a short action plan aimed at your biggest risk drivers, from turning off downloads to setting a family safe word. Most steps take minutes. Once you've worked through it, we re-score you so you can see the change.

Will you make a deepfake of me to prove it?

No. Holding a working clone of someone's voice or face is a risk in itself. We assess how easy it would be, and show you the evidence.

Is this a full security audit?

No. We don't check passwords, accounts or devices. Matalia does one thing: measure and reduce how exposed you are to voice and video cloning.

What happens to my information?

We link to public sources rather than downloading your content, keep your score and delete working notes 30 days after delivery. We never sell or share your data.